Brand identity and website design for Betting on Yourself, a professional coaching service by Michelle Morris, former Meta, Google and BBDO exec.

Brand Identity, Creative Direction and Surface Pattern Design for Laurel Canyon Tennis Club, a free-spirited and eco-friendly activewear brand I co-founded with costume designer Tiger Curran, inspired by the psychedelic vibe of 1970s California.

Both the primary logo (racquet wordmark) and secondary logo (peace ball) were hand drawn.

I illustrated the prints / surface pattern designs for both the Melty Racquet Collection and the Love All Collection, which are printed in California on 88% recycled fabric (100% of the poly is derived from recycled water bottles) and sewn in Los Angeles.

In partnership with the team at JKR, my packaging design work, design systems work and fruit illustrations for the Nutrl Hard Seltzer can be found in grocery stores and pool party coolers nationwide.

The Canadian canned cocktail brand was looking to rebrand for their U.S. debut. They wanted to maintain their existing minimalist aesthetic to highlight the simplicity of their ingredients. I worked extensively on the refresh of their can design, illustrating custom fruit illustrations for each flavor and iconography for callouts. I also worked on the external packaging design for the Variety Packs and Single Flavor Packs.

Brand identity for The Flower Wagon, a San Francisco, California-based 1963 VW flower truck sourcing only from sustainable Bay Area flower farms and specializing in build-your-own-bouquet pop ups.

“Strange Times” can design for Absolution Brewery in collaboration with Eliqs’s COVID-19 #drink4good campaign benefiting the World Health Organization.

Primary and secondary logo design and brand identity for Arque, an emerging jewelry brand based in Austin, Texas with a cool, effortless style.

Brand identity design included primary and secondary logos, color palette including tonal and high-contrast pairings, brand voice keywords, typography, social media icon, branded tissue paper, and comprehensive Brand Guidelines PDF.

Wellness brand identity and packaging design for a product line of CBD wellness products by California cannabis brand, Caliva. Packaging design features custom illustration and a hierarchical design system to communicate product attributes and potency.

Brand identity for theDrop, a digital dance studio focused on community togetherness through choreography, yoga and fitness classes.

I designed the brand identity for The Returnity Project, a platform empowering women returning to work post-maternity leave, and designed the packaging for the Returnity Kit, their box of supportive and giftable products. In addition to the mailer box design, color palette and illustration flowing from panel to panel, I also designed the “just one thing” notebooks included in the boxes, which were printed using sustainable materials. Following the success of the first Returnity Kit, I subsequently designed new colorways and sub-brand marks for additional Kits.

Art Direction, graphic design and illustration for Salesforce's Dreamforce Event, hosting 177,000 attendees and featuring Barack Obama as keynote speaker. In collaboration with the Salesforce Events Team and illustrator Paul Rogers, my design and illustration work touched over fifty projects and helped bring Dreamforce to life. Highlights include designing massive-scale Moscone Center exterior building graphics, illustrating tree canopies for a 100ft. forest installation, art directing experiential store builds, and creating live art at the Visitor Center.

Logo and brand identity for Fat Moon Creative, an emerging Los Angeles-based digital marketing agency for socially-conscious brands with bold, brave ideas.

Creative Director and Cofounder of Power To The Ballot, a 501c4 nonprofit dedicated to increasing voter registration and turnout in swing states with a focus on underrepresented voters. In the months leading up to the 2020 Presidential Election, we partnered with artists and designers to create "Vote" shirts and donated 100% of sales to five nonprofits dedicated to voter registration and turnout in swing states with a focus on underrepresented voters: Mi Familia Vota (Arizona), Black Voters Matter (Florida), Pennsylvania Stands Up, Bloc by Bloc (Wisconsin) and Detroit Action (Michigan). I designed the brand identity for Power To The Ballot, provided creative direction for artists and designers, led our Instagram marketing campaign, and designed / hand lettered the Signature Tee as featured in The Los Angeles Times.

Brand identity and app design for The Nudge, a startup that texts you three things to do around the San Francisco Bay Area every week.

Created dynamic GIFs and other visual content for CB2's collaboration with iconic LA retailer Fred Segal.

Brand identity design development for Dreamfest. In collaboration with the Salesforce Events team, I expanded upon the original logo by Paul Rogers in order to design the final 1970s-inspired paisley version of the Dreamfest brand identity featured on billboards and displayed on-stage at San Francisco's Oracle Park to accompany musical performances by Beck and Fleetwood Mac.

I illustrated data to visually communicate the prevalence of PCOS among women. Using my illustrations, I designed content for Modern Fertility’s blog and PR as well as ten instagram stories and a seamlessly scrollable ten-image instagram post.

Art director and designer of Pinterest Possibilities Planner to be used as a marketing guide by brands. The book aims to inform brands about trends and data surrounding holidays and US cultural moments, and inspire them with trend-based ideas for how best to advertise. Design layout includes colorful, on-brand data visualization. Copy by Simon Byrne and Jessica Avanzino, and production by Ally Weiss. Featured on Pinterest's blog and in Social Media Today.