In partnership with the team at JKR, my packaging design work, design systems work and fruit illustrations for the Nutrl Hard Seltzer can be found in grocery stores and pool party coolers nationwide.
The Canadian canned cocktail brand was looking to rebrand for their U.S. debut. They wanted to maintain their existing minimalist aesthetic to highlight the simplicity of their ingredients. For single flavor packs and three types of variety packs, I worked on the primary and secondary packaging design, illustrating custom fruit illustrations for each flavor and iconography for callouts.